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New Seven Wonders of the World is a contemporary attempt to create an alternative to historical lists of the Seven Wonders of the World. The result of a worldwide popularity poll organized by the private, non-profit New Open World Corporation (NOWC), its final list was announced on July 7, 2007 in Lisbon, Portugal, in the Estádio da Luz, SL Benfica's.


The Swiss-based NOWC claims more than 100 million votes were cast through the Internet or by telephone. Since nothing prevented fans, government or tourism agencies from casting multiple votes, the poll is considered "decidedly unscientific". In its Terms and Conditions, NOWC reserved "the right at its absolute discretion to exclude [any] votes" that were cast. No information has been given as to any excluded votes.


NOWC relied on private donations, the sale of merchandise such as shirts and cups, and revenue from selling broadcasting rights.


The program drew a wide range of official reaction. Some countries touted their finalist and tried to get more votes cast for it, while others downplayed or criticized the contest. UNESCO has distanced itself from the undertaking.



The origin of the idea of "seven wonders of the world" dates back to Herodotus (484 BC - 425 BC) and Callimachus (305 BC - 240 BC), who made lists which included the Great Pyramid of Giza, Hanging Gardens of Babylon, Statue of Zeus at Olympia, Temple of Artemis at Ephesus, Mausoleum of Maussollos at Halicarnassus, Colossus of Rhodes and Lighthouse of Alexandria. Only the Great Pyramid of Giza is still standing. The other six were destroyed by earthquake, fire or other reasons.


The finalist candidates for the New Seven Wonders.


According to the NOWC milestones page, Swiss-originated québecois businessman Bernard Weber launched the project in September 1999. The project's web site started in 2001 when Mr. Weber paid $700 for a site based in Canada.To be included on the new list, the wonders had to be man made, completed before 2000, and in an "acceptable" state of preservation. By November 24, 2005, 177 monuments were up for consideration. On January 1, 2006, the NOWC said the list had been narrowed to 21 sites, later reduced to 20 following complaints from Egypt over the Pyramids' inclusion as a candidate in competition with others.


A midpoint tally reported a top 10 list which included all 7 winners, plus the Acropolis, Easter Island, and the Eiffel Tower.


Federico Mayor, a former UNESCO Director General, was the president of project's expert panel as an individual. NOWC is not connected with UNESCO.


Organisers stated that their aim was to use part of the revenue from the contest between the well-known monuments, from future votes, related merchandise, and use of the voters database, to set up, or contribute to, various restoration projects in the world


After the final announcement, however, NOWC which had promised to give 50 per cent of the revenues from its campaign, said it didn¡¯t earn anything from the exercise and barely recovered its investments.

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